LinkShare UK Blog

Tegan’s affiliate programme is now live on LinkShare UK network.

About Tegan
Tegan is an exciting and innovative brand dedicated to affordable luxury. Exquisite designs, inspired by the effortless glamour of bygone eras, in superb quality fabrics. Tegan brings busy modern women the boutique shopping experience they want online. A place to reflect their own style in contemporary, easy pieces that build into a versatile day to night wardrobe with flattering silhouettes and comfort at its core.

Tegan Affiliate Program Details:

• Base Commission: 7%
• From £1,000 worth of monthly sales: 7.5%
• From £5,000 worth of monthly sales: 8%
• From £10,000 worth of monthly sales: 8.5%
• From £25,000 worth of monthly sales: 9%
• Cookie window: 30 days

If you have any questions, please email us at affiliate@teganfashion.com

The Tegan Affiliate Team

I’ve just read an article on some research from Chicago University’s Booth Business School that suggest that tweeting may be harder to resist than cigarettes and alcohol but there are still plenty of people who have never seen the value of Twitter or understood why any of us would want to announce things to the world.

Tweeters themselves admit only 36% of the tweets they receive are of any interest, approximately 25% are actively disliked and the rest are instantly forgotten.  So, according to this US report, it seems that 130million tweets a day are simply not worth reading.

Here are some tips from US researchers, who have scanned 1,500 Twitter users to deliver their top ideas for effective tweeting.

How to hit the tweet spot

1. Old news is no news. Twitter is fast moving so don’t repeat links that have been around for a long time.
2. Contribute to a story rather than just comment on it. Add your own opinion or don’t bother.
3. Keep it short. Even 140 characters can be too long for some people’s comments.
4. Limit the syntax. Do not overuse hashtags, @mentions and abbreviations.
5. Don’t tell everyone where you are the whole time.
6. Don’t just link to a blog or photos without givign readers a reason why they should click on it.
7. Don’t whine.
8. Be a tease. If you want someone to go on your website, don’t give away the whole story in a tweet.

Happy tweeting everyone!

And don’t forget to follow us at @linkshareukblog

Penny Mather, Marketing Director

According to a report by the Centre for Retail Research and commissioned by comparison shopping site Kelkoo,  British consumers spent £50.34 billion ($79.35 billion, €60.14 billion) online last year.

For the third consecutive year, the UK topped the European table, representing almost a third of European online sales.

Consumers in Germany spent £38.18 billion ($60.18 billion, €45.61 billion) online last year, while French consumers spent £32.75 billion ($51.62 billion, €39.12 billion).

This year, European online spending is set to see double-digit growth, once again outpacing its US counterpart. The report estimates that by the end of 2012, online retailing in the EU will be worth €232.76 billion (£194.84 billion, $307.13 billion).  The US online retail market is set to grow 12.8 percent in 2012, with sales reaching $224.19 billion (£142.22 billion, €169.91 billion).

Click here to read the full article on Direct Commerce

Penny Mather, Marketing Director

The latest IMRG Capgemini eRetail Sales Index has just been released showing that us Brits spent £68bn online in 2011, which is up 16% on 2010. The study predicts that online sales will slow to grow at a rate of 13% in 2012, and expects over £77bn to be spent online over the course of the year.

According to the Sales Index, online retailing now accounts for 17% of the total UK retail market; and this figure is only set to increase with the rise of mobile commerce and tablet adoption. This change in the consumer landscape is set to open up the world of opportunity for retailers, mobile vouchers (m-vouchers), location-based services and geo-targeting brought the online world to the high street in 2011 and we will see this grow more in 2012.

There’s no doubt that 2012 is going to be a really interesting one for e-commerce and online marketing. It is becoming outdated to see on and offline marketing activity as separate. Consumers go on a non-linear journey when making a decision what to buy and may touch the on and offline worlds several time in a variety of ways before making a decision to purchase an item.

Affiliate Marketing is well placed to breach this gap and personally I am really excited to see what is in store.

I will be keeping you posted with research and results as they appear over the coming months.

Penny Mather, Marketing Director

Scott Allan, Vice President of Marketing at LinkShare, recently published an article about Data Feeds. Affiliate Marketing has been around for over 15 years – are Data Feeds getting easier to create and manage?

In many ways they are but it still takes some work to get them right from both an Advertiser and Publisher perspective.

Read the full article

Penny Mather, Marketing Director

Please join LinkShare on January 26th @ 6:30pm GMT for a Publisher web seminar focusing on using the fundamental tools of the publisher dashboard. We will be analysing the continued rise of the affiliate channel in overall marketing strategies, and will have an expert from our internal publisher support team give a guided walk-through of some major areas of the publisher dashboard. We are very excited about the new publisher webinar series initiative and you can expect to see more intermediate and advanced topics covered in the coming months.

The specific topics covered will include:

• Analysing the continued rise of the affiliate channel
• Your general account information—your personal and website information, how to review and edit it, and common concerns
• Your advertiser relationships, how to find and apply to advertisers, how to browse an advertiser’s program for general links and products.
• Your activity and reporting tools terminology, various reporting tools and their virtues, and common concerns.
• Expert guided walk-through of the Publisher Dashboard

Click the registration link below to secure your spot for this seminar. Hurry as space is limited to the first 100 registrations!

Later sessions will be arranged for earlier in the day, but if you are free, this should be a good learning experience.

Register Here

Once your registration is approved, you will receive a confirmation email with instructions on how to join the event.

The Dressnimpress affiliate program is now live on LinkShare UK network.

About Dressnimpress
Dressnimpress is one of the biggest established online fashion stores which have one of the biggest men’s clothing ranges in the UK online. We’ve been in business since 2005 and have established a major presence not only in the UK but also around the world for having a very wide selection of mens designer clothing from over 40 brands. We stock major brands such as Franklin And Marshall, Penguin, Scotch And Soda, Farah Vintage, Religion, Firetrap, Duck And Cover and more

Who we are looking for…
We are looking for lifestyle, fashion and creative websites to join our affiliate program and promote the Dressnimpress brand. In return we will offer you all the support and imagery you need, exclusive offers, competitions and giveaways for your readers. As a Dressnimpress partner you can earn 10% commission on each sale. Dressnimpress’ s dedicated affiliate team are committed to the communication and promotion of Dressnimpress.com. We’re also devoted to working closely with all affiliates around seasonal collections and offerings.

Dressnimpress Affiliate Program Details:

• 10% commission on all goods
• 30 day cookie window
• Average order value: £75 and above
• Creative banners that are updated regularly (static or animated)
• FREE Delivery on orders over £40

If you have any questions, please email us at adam@dressnimpress.com

The Dressnimpress Affiliate Team

How to market and sell successfully to women shoppers — the world’s most powerful shoppers I might add — is a hot topic.  Our keynote speaker for Symposium West, Bridget Brennan, CEO of The Female Factor, is a popular spokesperson on the topic and speaks at various seminars and media events. Bridget was just featured on Fox News yesterday  Check out the video clip!