Online Video Demonstrations
Misco have been continually working closely with LinkShare to maximise the tools that we can offer to publishers. Last year we introduced an RSS feed tool that allowed publishers to grab a feed from the LinkShare interface and paste it straight into a reader that could be used to promote offers from Misco on the publisher site. Misco then launched EasyLinks early this year, contextual ads in IAB standard sizes that would serve the most relevant and best converting products from Misco based on the content of a publisher’s site.
Now Misco have taken this one step further and introduced videos available for publishers to use. The videos are product-specific and are available as a FlexLink in the LinkShare interface. We identified the need to offer publishers as many tools as possible to enrich their sites with relevant content enabling visitors to find out more about a product. Recent research commissioned by LinkShare and carried out by Penn, Schoen & Berland Associates, Inc identified a new group of shoppers named ‘The New Info Shopper’ who actively research products/services online to make an informed choice. with these extra tools Misco are enabling publishers with tools they need to attract visitors and help them with the purchasing decisions. The use of video is an excellent tool that gives extra information about the products featured plus visuals that you may not see from traditional packshot images.
Below is an example of one of the videos – click on the image to view the video:
It is also very simple to get this video on publisher sites – simply sign in to Misco Create Links page, go to FlexLinks on the left, click on Get Link and a preview of the video and the code becomes available in a new window for publishers to copy and paste into the site. Once on the site, visitors can click the play button or the screen area to play the video. If they click the screen area again the product description page on Misco is automatically opened in a new tab or window in the browser.
And remember – this contains a publisher’s LinkShare tracking so publishers will be commissioned on any sales generated from this link in the same way as a text or banner link.
If you are approved into the Misco program already click here to go straight to the video.
If you want to apply to the Misco program you can apply here.
Anthony Quinn, Senior Account Manager
