Online sales continue to grow
I have just read a very interesting article featured on NetImperative’s daily email, which I thought I would share with you.
The latest IMRG Capgemini e-Retail Sales Index, indicates that shoppers spent £4.2 billion online in July, 15.7% more than was spent in June and 16.8% more than July 2008. The driving force for the increase appeared to be the clothing, footwear and accessories sector, which showed growth of 18% month on month and 17% year on year.
The report suggested that in the last six months consumers have been encouraged by new summer lines and heavy discounting and promotions. Clothing retailers have also been effective in turning more visits to their websites into final purchases in July, due to more sophisticated targeting strategies to shift summer stock for autumn fashions.
Source: www.imrg.org
It is always interesting to see that online retail continues to outperform the high street in terms of growth and great news in terms of our affiliate programs. If you have any stories to share, please do so in the comments section below.
Penny Mather, Marketing Manager
