LinkShare UK Blog

Duchamp is a great British success story. Celebrating its 21st anniversary in 2010, the company, in fact, traces its origins to France and the chance discovery by the founder of a cache of 10,000 vintage cufflinks in a Paris flea market back in 1987. This led two years later to the launch of a London-based luxury goods business concentrating on men’s accessories. Appropriately enough, the founder was reading a book about Dadaism at the time, and decided to name the newcompany after the French surrealist artist Marcel Duchamp.

Now there are three stores in London – Regent Street, in Westfield and on Jermyn Street. Duchamp is also carried in the world’s most prestigious department stores, including Barneys and Bloomingdales in the USA, Holt Renfrew in Canada and Lane Crawford in Hong Kong. But by far the biggest investment has been in design. The company has gone on to launch leather goods, swimwear and underwear and in 2009 thanks to customer demand, jackets were introduced.

With the launch of its range of ready-to-wear tailoring for Spring 2011, Duchamp can legitimately claim to be a head-to-toe, socks-to-scarves menswear designer brand. “The past 18 months have been the most exciting in our history”, says Psarolis. “The collection is going from strength to strength despite the fragile economy. There has never been a dull moment”.

But then Duchamp can never be accused of being dull. ‘The DNA of the brand is colour’, says Marc Psarolis, company CEO. “Menswear can be so boring but we’re having fun with beautiful shirts and ties. It’s what our customers want from us.” Not surprisingly Duchamp is a big favourite with TV funny men, from Ian Hislop to Michael McIntyre and Jonathan Ross.

Duchamp London Affiliate Team