Liane Dietrich, Linkshare UK’s managing director, was featured in the luxury retail sector on the Travolution website , a leading multi-media brand for the online travel industry providing information, commentary, market intelligence and analysis for anyone in the online travel business.
The focus of the article is how online Luxury through the Affiliate Marketing channel is growing as the sophistication of Publishers site increase:
Affiliate revenue up in luxury sector as quality improves
Travolution, July 22, 2011Affiliate network Linkshare says it saw revenues from the luxury retail sector increase by a third in the first quarter of this year despite the economic downturn hitting consumer spending power.
Liane Dietrich, Linkshare’s UK managing director, said increasing professionalism among affiliates is helping to drive up conversions. Linkshare works in a number of sectors including travel and has developed a specialism in the luxury end of the market.
“Aspirational shoppers are typically the last ones to truly look to protect their wallets,” she said.
“They really want to spend and if they feel they are getting a good deal they are pretty quick to commit. They are looking for confirmation that that is the right choice and affiliates are helping with that conversation.
Penny Mather, Marketing Manager
