Tablets are gaining traction when it comes to online shopping and one company that is on the forefront of this trend is TheFind, a Platinum Publisher in the LinkShare US Network, who released a catalog application for tablets a few months ago. The new application – for iPad and Android – lets users easily browse Advertiser catalogs while creating easy access to favorite products by creating a personal catalog.
Today in the New York Times, TheFind was featured in a great article about the topic of tablet computing and how it will have a significant, measurable impact on e-commerce sales. One interesting point is how the user experience and subsequent user behavior is different when compared to smartphones.
With Q4 on the horizon, retailers with the right tablet strategy and user experience could win big during cyber week as shoppers sit on the couch with their tablets even though their desktop computer is at arm’s length away.
Scott Allan, Vice President of Marketing
