A few weeks ago we announced that we’ll be changing the format of links that are delivered through LinkShare Merchandiser. The primary purpose of this project is to speed up the processing times for LinkShare Merchandiser files so we can get updated links out to Publishers faster. The new link format also contains more product information which many Publishers have welcomed. The date for the project has moved out a few times due to the comprehensive testing that’s taking place.
Although the date for implementation has changed, we wanted to communicate this change early to Publishers in case there were technical changes or considerations for custom applications. We appreciate your patience as we update the release date.
- The new date for implementation is now October 10th.
Please stay tuned for more information and confirmation of this latest release date later this week.
The good news is that early testing is showing dramatic performance increases in the processing times of LinkShare Merchandiser files. We’re speeding up the process from end-to-end from the moment we receive files from Advertisers to the moment the links become available to Publishers.
If you missed the previous communications on this topic a summary of the change is below. Please alert your technical team or any company you work with that provides us with your merchandiser files.
If you have any questions about the update please contact us.
Sincerely,
Penny Mather
Marketing Director
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Background: LinkShare Merchandiser Product Link Format Update
If you are using LinkShare Merchandiser data feeds you may know your product links are currently being delivered in the following structure:
Beginning the week of October 1st your product links will be delivered in the following format:
Here are some things to keep in mind about this new format:
- Generally no action is needed you will simply notice the new format when downloading product links from LinkShare Merchandiser Downloads.
- Product links in the old format will NOT break.
- Other ways of getting links including deep linking and the Coupon Web Service are NOT impacted by this change
- Important: If you have custom or third party applications that rebuild product links after downloading them from LinkShare Merchandiser Downloads ensure that you test and use the new format going forward.
If you have any questions about the update please contact us.
