The IAB (www.iabuk.net) is the UK’s leading trade association for online and mobile advertising and represents the interests of its members in developing best practice and promoting the growth of these channels. One of the ways that this occurs is through the management of councils for different disciplines, one of which is the Affiliate Marketing Council.
The IAB AMC, currently chaired by BskyB’s Helen Southgate, has been in existence for 5 years and has been responsible for promotion, self-regulation and education around affiliate marketing in the UK. Examples of work carried out and information about getting involved can be found here.
In order to assist in understanding and promotion of affiliate marketing in the UK, the Affiliate Marketing Council is conducting a short survey and request your help.
The survey should take a maximum of 5 minutes to complete and is absolutely anonymous. In addition, we are looking for a small number of merchants to spend 10 minutes talking face to face with a member of the IAB AMC at this year’s A4U Expo in London in October. This will just be a chance for us to ask some more qualitative questions to augment the survey. If you’d be happy to do this, please email chris@iabuk.net to signal your intent.
CLICK HERE TO COMPLETE THE SURVEY
The survey will close on Monday 17th October so please complete before then.
Thanks for your time
Penny Mather, Marketing Director
