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In this economy consumers are doing a lot of searching online for deals, discounts and promotional codes. Marketing executives and managers often question the value of voucher sites and they’re asking good questions. Are Advertisers giving up margin unnecessarily? What overall value do voucher sites bring to my online business and my brand?
WhaleShark Media partnered with Forrester Consulting to try to answer that question. Read the full press release and get the report here.
Highlights of the findings include:
- Online vouchers and promotion codes positively influence the purchase cycle
- Visitors to voucher websites are an especially valuable segment of shoppers
- Reduced shopping cart abandonment
- Improved brand loyalty and reputation
It’s worth a read and could be helpful for those advertisers looking for data to justify additional placement on such sites this holiday season.
Penny Mather, Marketing Director
