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The IAB’s affiliate marketing council in the UK has released research into advertisers’ opinions on the affiliate marketing sector. The survey delves into areas such as, how much the discipline is valued and used, the size and growth of the channel as well as how easy it is to integrate into the wider online marketing mix.
Some of the findings of the survey are:
- 77% of respondents said that marketing spend for affiliates had grown
- 71% expected it to grow again in the coming year
- 93% of respondents stated they would recommend it as an effective marketing channel
Read more about this survey here.
Penny Mather, Marketing Director
