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Why are people so split about Twitter?

I’ve just read an article on some research from Chicago University’s Booth Business School that suggest that tweeting may be harder to resist than cigarettes and alcohol but there are still plenty of people who have never seen the value of Twitter or understood why any of us would want to announce things to the world.

Tweeters themselves admit only 36% of the tweets they receive are of any interest, approximately 25% are actively disliked and the rest are instantly forgotten.  So, according to this US report, it seems that 130million tweets a day are simply not worth reading.

Here are some tips from US researchers, who have scanned 1,500 Twitter users to deliver their top ideas for effective tweeting.

How to hit the tweet spot

  1. Old news is no news. Twitter is fast moving so don’t repeat links that have been around for a long time.
  2. Contribute to a story rather than just comment on it. Add your own opinion or don’t bother.
  3. Keep it short. Even 140 characters can be too long for some people’s comments.
  4. Limit the syntax. Do not overuse hashtags, @mentions and abbreviations.
  5. Don’t tell everyone where you are the whole time.
  6. Don’t just link to a blog or photos without givign readers a reason why they should click on it.
  7. Don’t whine.
  8. Be a tease. If you want someone to go on your website, don’t give away the whole story in a tweet.

Happy tweeting everyone!

And don’t forget to follow us at @linkshareukblog

Penny Mather, Marketing Director