I’ve just read an article on some research from Chicago University’s Booth Business School that suggest that tweeting may be harder to resist than cigarettes and alcohol but there are still plenty of people who have never seen the value of Twitter or understood why any of us would want to announce things to the [...]
According to a report by the Centre for Retail Research and commissioned by comparison shopping site Kelkoo, British consumers spent £50.34 billion ($79.35 billion, €60.14 billion) online last year. For the third consecutive year, the UK topped the European table, representing almost a third of European online sales. Consumers in Germany spent £38.18 billion ($60.18 [...]
The latest IMRG Capgemini eRetail Sales Index has just been released showing that us Brits spent £68bn online in 2011, which is up 16% on 2010. The study predicts that online sales will slow to grow at a rate of 13% in 2012, and expects over £77bn to be spent online over the course of [...]
Scott Allan, Vice President of Marketing at LinkShare, recently published an article about Data Feeds. Affiliate Marketing has been around for over 15 years – are Data Feeds getting easier to create and manage? In many ways they are but it still takes some work to get them right from both an Advertiser and Publisher [...]
Every year the Web site Revenews.com does a Q&A series with the leaders of the major Affiliate Marketing Networks. There always seems to be a lot to talk about and this year is no exception! From mobile commerce to intellectual property legislation the industry has no shortage of hot topics. Find out what’s on the [...]
Please join LinkShare on January 26th @ 6:30pm GMT for a Publisher web seminar focusing on using the fundamental tools of the publisher dashboard. We will be analysing the continued rise of the affiliate channel in overall marketing strategies, and will have an expert from our internal publisher support team give a guided walk-through of [...]
For those of you that were not at Affiliate Summit West this year and didn’t receive a printed copy here’s a link to the latest issue of Revenue Performance Magazine which includes the results of the latest Blue Book survey on the Top 20 Affiliate Marketing Networks. Over 5,000 people participated in the survey including Advertisers, Publishers and Agencies. [...]
How to market and sell successfully to women shoppers — the world’s most powerful shoppers I might add — is a hot topic. Our keynote speaker for Symposium West, Bridget Brennan, CEO of The Female Factor, is a popular spokesperson on the topic and speaks at various seminars and media events. Bridget was just featured on Fox News yesterday [...]
There’s always a lot of chatter about data feeds. They’re tough to keep up-to-date and often Publishers need an easy way to customise feeds for higher conversion. At LinkShare we’re striving to find ways help Advertisers and Publishers optimise the data feeds available to them and to provide shoppers with a more targeted shopping experience. [...]
LinkShare is honored to be ranked #1 in this year’s Blue Book Survey of the Top 20 Affiliate Marketing Networks by MThink | Revenue Performance Magazine! The results were announced yesterday at Affiliate Summit West 2012. Check out the excerpt below! Over 5,000 people participated in this year’s survey including Advertisers, Publishers and OPMs. A BIG THANKS to everyone who took the time to participate! [...]
