According to a report by the Centre for Retail Research and commissioned by comparison shopping site Kelkoo, British consumers spent £50.34 billion ($79.35 billion, €60.14 billion) online last year. For the third consecutive year, the UK topped the European table, representing almost a third of European online sales. Consumers in Germany spent £38.18 billion ($60.18 [...]
The latest IMRG Capgemini eRetail Sales Index has just been released showing that us Brits spent £68bn online in 2011, which is up 16% on 2010. The study predicts that online sales will slow to grow at a rate of 13% in 2012, and expects over £77bn to be spent online over the course of [...]
For those of you that were not at Affiliate Summit West this year and didn’t receive a printed copy here’s a link to the latest issue of Revenue Performance Magazine which includes the results of the latest Blue Book survey on the Top 20 Affiliate Marketing Networks. Over 5,000 people participated in the survey including Advertisers, Publishers and Agencies. [...]
LinkShare is honored to be ranked #1 in this year’s Blue Book Survey of the Top 20 Affiliate Marketing Networks by MThink | Revenue Performance Magazine! The results were announced yesterday at Affiliate Summit West 2012. Check out the excerpt below! Over 5,000 people participated in this year’s survey including Advertisers, Publishers and OPMs. A BIG THANKS to everyone who took the time to participate! [...]
Adotas is a popular content site for online marketing professionals. Deepa Sureka, Vice President of Client Services recently published an article about Do-It-Yourself Affiliate Marketing. If you’re an online retailer considering the launch of an Affiliate Marketing channel for the first time check it out! It contains some great tips, strategies and advice. Click here [...]
The IAB’s affiliate marketing council in the UK has released research into advertisers’ opinions on the affiliate marketing sector. The survey delves into areas such as, how much the discipline is valued and used, the size and growth of the channel as well as how easy it is to integrate into the wider online marketing [...]
Over half of consumers would buy from an unfamiliar brand if offered a deal. Brands must ensure they have a multichannel approach or risk losing customers. LinkShare UK has released research that shows over half of consumers surveyed (56 per cent) would buy from an unfamiliar brand, which they have not previously bought from if [...]
I can’t believe that is is November already and Christmas is less than 8 weeks away, which means that it is that time of year again when we collect information on last shipping dates for Christmas so that we can communicate this to all the Publishers in the LinkShare UK network. It is also a [...]
A few weeks ago we announced that we’ll be changing the format of links that are delivered through LinkShare Merchandiser. That date is here! As of this afternoon, 20th October, you’ll notice the links from LinkShare Merchandiser are in a new format. We’re speeding up the process from end-to-end from the moment we receive files [...]
In this economy consumers are doing a lot of searching online for deals, discounts and promotional codes. Marketing executives and managers often question the value of voucher sites and they’re asking good questions. Are Advertisers giving up margin unnecessarily? What overall value do voucher sites bring to my online business and my brand? WhaleShark Media partnered with Forrester Consulting [...]
