A few weeks ago we announced that we’ll be changing the format of links that are delivered through LinkShare Merchandiser. That date is here! As of this afternoon, 20th October, you’ll notice the links from LinkShare Merchandiser are in a new format. We’re speeding up the process from end-to-end from the moment we receive files [...]
In this economy consumers are doing a lot of searching online for deals, discounts and promotional codes. Marketing executives and managers often question the value of voucher sites and they’re asking good questions. Are Advertisers giving up margin unnecessarily? What overall value do voucher sites bring to my online business and my brand? WhaleShark Media partnered with Forrester Consulting [...]
The Affiliate Marketing Council has launched an updated version of their Ethical Merchant Charter. The Charter was first launched in 2009 as a guide for advertisers looking to run affiliate programmes according to industry wide best practice. It included advice on notice periods, de-duplication and transparency on types of affiliates. Since then the affiliate channel [...]
Consumers are hungry for information on products, with 74% willing to wait for the best deal Research by LinkShare, the affiliate marketing network, has revealed that over half ( 56%) of consumers check between two to three websites before purchasing an item, with 21% checking more than three websites.* Impulsive shopping is a thing of [...]
SponsorPay, the leading global cross-platform social advertising solution, is continuing its international expansion with the establishment of a subsidiary in Japan, SponsorPay K.K., as well as close cooperation with regional network LinkShare Japan. With local relationships being a key success factor in Asia, SponsorPay’s Japanese team will focus on driving business development in the region. [...]
In a joint collaboration by A4u and Econsultancy, the 2011 UK Affiliate Census is now underway. They are looking for all demographics of affiliates to take 5 minutes out of their day to enter the confidential online questionnaire. By entering you’ll also receive a copy of the resulting report, which would normally set you back [...]
The updated EU Cookie Directive came into force in May this year (see post from 25/05/11) and although the ICO has given UK businesses 12 months to comply (see post from 26/05/11) it is extremely important that all businesses have already completed a cookie audit and are working on plans to ensure that they can comply with [...]
Tablets are gaining traction when it comes to online shopping and one company that is on the forefront of this trend is TheFind, a Platinum Publisher in the LinkShare US Network, who released a catalog application for tablets a few months ago. The new application – for iPad and Android – lets users easily browse [...]
Liane Dietrich, Linkshare UK’s managing director, was featured in the luxury retail sector on the Travolution website , a leading multi-media brand for the online travel industry providing information, commentary, market intelligence and analysis for anyone in the online travel business. The focus of the article is how online Luxury through the Affiliate Marketing channel [...]
The LinkShare June Advertiser is now live and can be found on our website. You will find information helpful for maximising your affiliate marketing activities and find the latest information about LinkShare tools and technologies for our Advertisers. Please let us know if you have any feedback by emailing me at penny.mather@linkshare.com Penny Mather, Marketing [...]
