Affiliate network, LinkShare, has today released results from its latest piece of consumer research, showing that adverts placed on social networks such as Facebook and LinkedIn are still failing to engage consumers and have actually declined in popularity since the last consumer poll in August 2009.
The research, which surveyed 2,000 consumers, [...]
Press Releases
LinkShare survey reveals industry insight following the recession
10th March, 2010, London: Affiliate network, LinkShare has today released results from its latest piece of research surveying marketing professionals, during TFM&A London 2010*. Over half of respondents believed 2010 would bring more performance based marketing, with 34% saying there would be a greater emphasis on measurement and [...]
Yesterday LinkShare’s parent company, Rakuten, announced a joint venture with Chinese search company Baidu. The two companies will work together to bring the Ichiba model to Japan. Ichiba is Japan’s largest Internet shopping mall with over 30,000 participating Merchants.
What does this mean for LinkShare? LinkShare is the affiliate marketing platform for Rakuten, so everywhere they [...]
Understanding online recession shoppers
LinkShare Blog – Article from Mad.co.uk today, Liane Dietrich, our UK Managing Director, analyses the changing behaviour of online shoppers as consumers react to the recession.