News and views from the leader in Online Performance Marketing


Should luxury brands participate in Cyber Week?

With Thanksgiving just around the corner, online retailers are preparing for one of the biggest and busiest shopping days of the year – Black Friday. Until a few years ago, Black Friday was exclusively a US shopping event, but it has made its way across the Atlantic and become a firm fixture on the UK retail calendar. To put this in perspective, last year, British consumers spent £3.3bn during the five-day Cyber Weekend and this year, according to research, consumers in the UK are predicted to spend a staggering £5bn. However, all the hype around Black Friday can create a

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How brands are benefiting from mobile-first strategies and the social influence

The consumer journey across devices Technology is evolving at an astonishing pace. Consumers don’t see silos; they navigate, research and purchase products and services entirely based on the situation they are in. This means consumers blend their experiences, moving from device to device, app to desktop, online to offline, leaving organisations with fragmented journeys to stitch together and draw insight from. Increased 4G connectivity and the affordability of smartphones has led to the smartphone as being an extension of a person. This has enabled brands to reach consumers at the opportune and relevant moment. Mobile moments In the UK, 72%

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Advertiser Spotlight: Jewelstreet

This week, we’re taking a closer look at Jewelstreet – a designer jewellery website in the UK which brings together over 200 handpicked online jewellery designers and brands from around the world. Think of it as a ‘jewel street’, where you can find all the best global jewellery boutiques together in one place. Read on to find out more about the benefits of joining their affiliate programme.

Advertiser Spotlight: This Works

  This Works is an award-winning British skincare brand, renowned for delivering clean intelligent skincare solutions that support and maximise skin performance 24 hours a day. This month, we’ve caught up with Shradha Khal – This Work’s, Ecommerce & Marketing Manager, to talk about their affiliate programme and the opportunities for publishers within our network.

Join the bibaloo Affiliate programme today!

Join the bibaloo Affiliate programme today! Hi Everyone, The bibaloo affiliate programme is now live on the Rakuten Affiliate Network. About bibaloo bibaloo is ran by a small, dedicated team who strive to make the shopping experience the best it can possibly be. Selling everything a child’s wardrobe needs, from shoes to coats, underwear to accessories, it’s the ideal one stop shop for parents. Programme Benefits: Baseline offer • 6% commission • 30-day cookie window Join today Apply to the programme on the Rakuten Affiliate Network – click here New to the Rakuten Affiliate Network? – click here If you

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Publisher Spotlight: Dealslands

Q: Tell us a little about your company. A: We all love to shop, and shopping online has become a modern-day obsession. At Dealslands, we add more catalyst into this obsession by providing the most exclusive voucher codes to our online shipping customers. Our handpicked vouchers from the leading UK retailers allow our users to maximise their savings. Dealslands UK is a one-stop platform to catch the latest promo codes from various brands in UK.

Wordery Celebrates Roald Dahl Day

As the booklovers among you may be aware, Tuesday 13th September is Roald Dahl Day and this year is extra special as it’s the 100th anniversary! To celebrate, for one day only on the 13th September Wordery is offering 10% off when you buy 2 or more Roald Dahl books. You can join Wordery in celebrating and earn up to 5% commission by searching for MID 39302.  And if you’re looking for inspiration for your promotions, you can also download a party pack from Roald Dahl HQ, which is where Wordery spotted this hilarious activity that they couldn’t resist sharing… If you’ve ever wondered

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