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Christmas 2016: How Britain’s Favourite Brands Are Adapting to the Modern Consumer Journey

Christmas shoppers on smartphone

Marks and Spencer’s is the UK’s favourite Christmas shop according to a survey of 2,000 people that we recently conducted.

Boots, John Lewis, Next and House of Fraser join the high street stalwart to make up the rest of the top 5.

The reasons as to why so many British shoppers choose these stores over other retailers are becoming increasingly complex. Although the brands in the top five have been encouraging customers through their doors for years, their methods of attracting customers have changed dramatically as the stores adapt to the modern consumer journey.

Shoppers are now exposed to marketing messages across more channels and devices than ever before. But which of these is having the biggest impact on consumer choice, and how are Britain’s favourite brands making the most of it?

Read James Collins’ latest Econsultancy post – How Britain’s favourite brands are attracting customers this Christmas – to find out.

In his post, James uncovers the impact TV adverts, personal recommendations, brand websites, voucher codes, and loyalty schemes all have on a shopper’s decision to pick one brand over another.

He also discusses the long-term importance of the Christmas shopper – and how the real winners of the Christmas retail battle are those who know how to engage with their customers beyond the holiday period.

Head over to Econsultancy now to read the article.

Why Advertisers Should be Ready for Christmas in August

CaptureLast week, Rakuten Affiliate (previously LinkShare) held their annual Christmas Showcase event in London. Bringing together numerous advertisers and publishers in the network, the event facilitated “speed networking” between both parties, to plan and secure Christmas online marketing campaigns ahead of time. Continue reading